Kyanon Digital is harnessing the power of SAS Customer Intelligence 360 to provide organisations with advanced customer intelligence capabilities and drive exceptional customer experiences in Vietnam.
With their combined strengths, Kyanon Digital and SAS aim to unlock deeper customer insights, enabling enterprises to gain a comprehensive view of their customer base.
These insights will allow for the development and execution of highly targeted and personalised marketing campaigns, driving increased customer engagement and loyalty.
“By integrating their leading data analytics solutions with our expertise, we can equip our clients with full digital services and unparalleled insights to drive informed decision-making, from product offerings to risk management and overall business strategies, enabling them to achieve their strategic goals,” said Tai Huynh, founder and CEO of Kyanon Digital.
SAS Customer Intelligence 360 offers a comprehensive suite of functionalities, including Embedded Customer Data Platform capabilities, and enabling personalised customer journey creation and omnichannel data activation for targeted and individualised communications across all marketing channels.
“We will join forces with Kyanon Digital to help clients in the financial institutions industry understand the dynamics of consumer behavior and unlock the true potential of data-driven decision making,” said Ann Heng, Director, Channels, SAS Institute.
“This partnership will allow our clients to optimise AI and data analytics technology to develop an even more accurate connection with their consumers, achieving strategic growth for them,” said Heng.
