Klook and Google Cloud are expanding their partnership to equip the travel services platform’s entire organisation with a shared AI infrastructure layer to tackle travelers’ and merchants’ needs.
The renewed partnership builds on Klook’s most recent AI successes with Google Cloud, including the use of generative AI to help create and localise content for Klook’s travel pages – which has slashed production times by more than 80% while also boosting translation accuracy and content quality.
Engineering teams at Klook have also increased the efficiency of their code review processes by 60% while improving platform performance by up to 70%, after introducing Google’s generative AI tools to assist in a range of software development and testing processes.
“Our expanded collaboration with Google Cloud pushes the boundaries of what’s possible with AI in travel, creating a competitive edge that translates into faster, more impactful improvements to customer experience, merchant operations, and internal productivity for the long haul,” said Bernie Xiong, CTO and co-founder, Klook.
Google Cloud will work with Klook to co-develop its AI infrastructure layer, focusing initially on capabilities to validate the accuracy and reliability of all generative AI outputs.
Klook will tap Google Cloud’s expertise to meet best practices around responsible AI, hone technical skills within its own team of engineers, and ensure seamless transitions to newer AI technologies as they become available.
Earlier in the year, Klook adopted Google’s Gemini foundation model which led to better translation accuracy compared to the previous PaLM-2 model, with Google Cloud’s set of core APIs also contributing to the stability of Klook’s infrastructure even as AI technologies evolve.
Klook’s AI strategy is intended to increasingly harness travelers’ feedback and merchants’ insights to drive impactful improvements. User reviews, feedback, and destination travel information are already playing a critical role in the platform’s efforts to develop an AI-powered conversational commerce approach – one where a chat-based interface provides real-time, personalised recommendations similar to a travel expert.
This will make trip planning and booking the best local experiences seamless, interactive, and tailored to each traveler’s unique needs.
Also, Klook’s existing AI solutions, like its generative AI for travel page creation, will increasingly tap into its database of reviews and destination insights to provide unique and authentic perspectives to travelers.
“Klook’s shared AI infrastructure layer will maximise the impact of innovations in any part of its business, while minimising the risks of duplicated effort and data fragmentation of more siloed approaches to AI development,” said Karan Bajwa, VP at Google Cloud in the Asia-Pacific region.