Jollibee Group, one of the largest and fastest-growing restaurant companies in the world, has selected Qualtrics to elevate customer experience for its brands that include Jollibee, The Coffee Bean and Tea Leaf, and Smashburger.
“The multi-year agreement underscores our commitment to delivering exceptional experiences for our global store network,” said Marcos Cadena, global CTO of the Jollibee Group.
“By leveraging Qualtrics, we can consolidate customer feedback from in-store and digital touchpoints, accelerate case resolution, and provide actionable insights for our customer-facing teams,” said Cadena.
Jacqueline Fuentes, head of global customer experience at Jollibee Group, said Qualtrics enables Jollibee to better understand their diverse customer base, helping ensure that evolving needs and expectations are met.
“Qualtrics provides the capabilities and insights we need to continuously enhance our customer experiences and build stronger connections with the millions of customers we serve worldwide,” said Fuentes.
Brad Anderson, president of product, UX & engineering at Qualtrics, said that organisations across the globe are using Qualtrics to improve their customer experience by capturing feedback from multiple channels to deeply understand the needs and expectations of their customers and take fast, targeted, and proactive action “when and where it matters most.”
