Japan Airlines firms up loyalty program with Ascenda, Loylogic

Photo by Denisse Leon

Japan Airlines along with Ascenda and Loylogic have launched the JAL Mileage Bank (JMB) World Marketplace as the carrier expands and strengthens their loyalty program.

JMB World Marketplace is a seamless online experience designed from the ground up to enable members to easily redeem and collect JAL miles when shopping, booking hotels and renting cars around the world.

The solution is powered by Ascenda, with the Hotels and Car Rentals being provided by Ascenda’s TravelEdge platform and the Shop with Miles and Shop & Earn Miles being offered by Loylogic’s Reward Store and features rich local & international products.

“The JAL Mileage Bank World Marketplace is the first of our new collaborations and we continue to make significant investments to develop unique and innovative loyalty experiences catered to Japanese consumers ,” said Kyle Armstrong, CEO of Ascenda.