Indonesia’s Tokopedia firms up company culture with EngageRocket

Tokopedia, an Indonesian technology company, has renewed its partnership with EngageRocket to strengthen company culture. 

Tokopedia has raised $1.1 billion in its latest financing round from Softbank Vision Fund and Alibaba in 2018. The company also experienced triple growth in the number of its employees in just three years.

To date, there are more than 4,200 Nakama or Tokopedia employees. As part of this growth, Tokopedia recognised the need for a solution for monitoring employee engagement and alignment with the company’s value-based culture in real-time.

“We needed a solution for measuring and confirming that all of our Nakama remains aligned with Tokopedia’s mission,” said Libertha Hutapea, head of talent, learning and development at Tokopedia.

“Through this renewed partnership with EngageRocket, we are maximising the strength of or HR data as a basis for improving HR processes and systems to provide a better experience for all Nakama.”

The EngageRocket Belong module enables Tokopedia’s People teams to run automated pulse surveys called “The Voice of Nakama” to easily collect data on employee engagement and “3 DNA Pulse Check” to monitor the implementation of 3 DNA (corporate culture) in each work team.

This data is centralized and analyzed in a single platform to allow the People team and leaders or managers to gain a better understanding of Nakama and their team’s conditions and provide feedback and improvements for better HR management.

Dorothy Yiu, co-founder at EngageRocket, said that using real-time people analytics to measure the health of the organisation is the best way to prevent disengagement.