Great Eastern launches app to provide customers better visibility

Great Eastern has launched a new mobile app to give its Singapore customers 24/7 access to and one-glance overview of all their insurance and investment-linked policies anytime anywhere.

This provides greater visibility and convenience with enhanced security features, for customers to actively manage their insurance portfolio from their mobile devices. 

With the Great Eastern App, customers can now actively manage their investment linked policies with more agility and simplicity through their mobile devices. With the ability to track and view fund values, customers can track investment performance, make fund switches, fund withdrawals and premium apportionments at any time. 

Also, instant access to comprehensive policy information — such as aggregated wealth and protection value where monthly or annual premium amounts as well as the instant viewing of maturity or expiry dates of policies and payments — can help facilitate easier policy administration for customers. 

To provide better visibility for customer claims, key policy information such as benefits can be viewed easily across categories – for example death, disability, critical illness, hospitalisation, personal accident, travel, motor and home.

A customer with Dependents’ Protection Scheme, Great Family Care and Great Life Advantage policies can now find out the total benefits or sum assured of all the three life policies in one overview, instead of going through policy documents one by one. 

“This is a big leap in Great Eastern’s digitalisation journey and a step in the right direction for insurers to put accessibility into the hands of our customers,” said Ryan Cheong, Great Eastern’s managing director of digital for business. “Our new mobile app aims to put the customer first in terms of putting relevant information with the best user experience design and functionalities tested against feedback from our customers and financial representatives.” 

Among the security features supported in the Great Eastern App are biometric authentication and GREAT ID, customers’ single sign-in identity for all Great Eastern digital platforms. Customers also have the ability to securely update their personal particulars such as mobile number, email and mailing addresses with instant information populated via MyInfo and SingPass.