Volume 5 of the Global Interconnection Index (GXI) confirms that the pandemic triggered a tectonic shift in increased demand for digital services and accelerated the need to digitize business models by several years. For digital leaders, experiencing years of growth in a matter of months increased their advantage as they implemented their digital-first strategies. For organizations taking a follower approach, where digital transformation was still on the to-do list, disruption looked very different. Business models were still mostly bound to physical limitations and fixed dependencies, and followers found themselves losing control over business throughput, supply chain, customer engagement and potentially their position in the market.
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