FPT has launched the first ASEAN Salesforce Center of Excellence (CoE) — Data & AI Innovation in Vietnam as part of its deepened collaboration with Salesforce.
Located at FPT Tower in Hanoi, the center provides a dedicated environment for financial institutions to explore, experiment, and deploy practical data and AI applications in banking.
The CoE will also serve as a joint innovation hub, where the two companies collaborate to co-develop new applications.
Also, the CoE will support capability development by providing hands-on training on Agentforce and Data 360, strengthening delivery capabilities and allowing Vietnam’s banking organisations to transform easily into “agentic enterprises.”
By transforming into agentic enterprises, financial institutions in Vietnam can modernize customer engagement, streamline decision-making, boost productivity, increase efficiency, enhance financial inclusion and unlock growth through more personalized, data-driven experiences.
Agentic AI is expected to play a key role in driving financial inclusion in Vietnam, accelerating access to capital and enhancing cross-border connectivity, as the country progresses towards its goal of becoming a high-income economy by 2045.
FPT has made significant investments in building dedicated Salesforce capacity and capability in Vietnam — spanning industry-focused accelerators, Salesforce certifications, live experience demos, and validated use cases tailored for the financial services sector.
Designed primarily for financial institutions in Vietnam but with applications across ASEAN, the CoE will showcase live agentic banking use cases across the customer journey.
These include a seamless digital onboarding experience that allows customers to open accounts and activate credit services within minutes; an AI-powered financial personalization solution based on individual spending patterns; and intelligent next-step predictions that help banks identify customers ready for new financial opportunities.
The facility also features real-time customer intelligence connecting interactions across channels, alongside an executive command dashboard powered by Tableau that enables leadership teams to translate complex data into actionable insights.
The center also enables ongoing collaboration to expand data and AI use cases across industries, helping Vietnam’s position as a regional hub for applied AI innovation.
“Financial institutions are entering a new era where data and AI will define how institutions innovate, compete, and serve customers,” said Nguyen Quoc Dong, SVP and chief delivery officer at FPT.
“This initiative builds on that momentum, helping accelerate the next generation of data-driven banking across the region,” said Nguyen.
Paul Carvouni, SVP and general manager at Salesforce ASEAN, said the CoE gives local businesses a space to move beyond experimentation to real business value by experiencing how agentic enterprises improve customer experiences, create higher revenue and increase productivity.
“The launch of this Center of Excellence marks a major step forward — giving banks and financial institutions in Vietnam the ability to explore, experiment and deploy AI-driven solutions at scale,” said Pravar Gautam, VP at Salesforce.
