foodpanda ushers Xiaomi into q-commerce in Asia

The foodpanda app is now pre-loaded in new Xiaomi mobile phones in 10 markets across Asia as the two firms partner to offer a wide range of consumer electronics and appliances for on-demand deliveries on foodpanda shops in Singapore and Thailand.

This is Xiaomi’s first quick-commerce partnership in Asia, and hundreds of Xiaomi electronic products will be available for on-demand deliveries on foodpanda shops in the two countries.

As Xiaomi’s first quick-commerce (q-commerce) partner in Asia outside of China, foodpanda will offer hundreds of items ranging from smart devices, audio and mobile accessories, to household appliances, delivered within 30 minutes. 

This partnership marks foodpanda shops’ expansion of non-grocery categories to better provide for customers’ daily lifestyle needs. More than 100 unique items are available for islandwide deliveries in Singapore, while more than 200 products are available from six stores in Thailand. 

Some of the best-selling Xiaomi products on foodpanda shops in Singapore include household appliances like the XiaoMi Smart Antibacterial Humidifier and XiaoMi Electric Kettle. The most popular item among Singapore and Thai customers is the wireless mouse — a must-have accessory as customers continue to work from home.

As Xiaomi continues to expand in the region, on-demand deliveries via foodpanda shops offer a new channel to reach millions of customers across Asia.

“On-demand deliveries are increasingly an essential part of people’s everyday lives,” said Abhishek Sahay, senior director of new verticals at foodpanda. 

“Beyond traditional e-commerce, brands are now already looking for the next phase of growth,” said Sahay. “With quick-commerce, foodpanda shops provides a new way for retailers to deliver their products to customers almost instantly, whenever they need it.”

In addition to Singapore and Thailand, the foodpanda app is pre-loaded in new Xiaomi mobile phones in eight other markets across Asia — Singapore, Thailand, Malaysia, Pakistan, Taiwan, Philippines, Bangladesh, Laos, Cambodia, and Myanmar.