FairPrice Group (FPG) will roll out digital innovation built with Google Cloud AI for both customers and staff to supermarkets across its network by end-2026.
These innovations include smart shopping carts, digital price cards, the hybrid physical-digital ShopBeyond retail format, and Grocer Genie, an AI-powered staff app to help staff better manage store operations.
This expansion follows FPG’s launch of its Store of Tomorrow (SOT) programme in partnership with Google Cloud in June 2025. The SOT programme is a commitment to pilot 20 digital solutions a year aimed at reinventing retail experiences for customers and staff.
In August 2025, FPG also opened its first physical Store of Tomorrow at Punggol Digital District.
“By bringing proven AI solutions from our Store of Tomorrow programme to more supermarkets across the island, we want to reimagine the shopping experience for our customers and remove the friction from their weekly grocery runs,” said Vipul Chawla, Group CEO, FairPrice Group.
“Whether it’s with smart carts that provide personalised offers and in-store navigation, or hybrid retail formats that bring together the best of physical and online shopping, our aim with the programme is to make every day a little better for all in Singapore,” he added.
Mark Micallef, managing director in Southeast Asia at Google Cloud, said that by deploying tried-and-tested innovations in its supermarkets island-wide, FairPrice Group is realising significant operational ROI—from measurable productivity gains to a clear reduction in checkout friction.
“We’re now deepening our collaboration, enabling FairPrice Group to harness Google Cloud’s Agentic Data Cloud and Gemini Enterprise Agent Platform to design even more solutions that deliver real-world benefits,” said Micallef.
“By moving beyond simple chatbot assistance to an interoperable ecosystem of AI agents that reason and act across a complex grocery value chain, we’re helping FairPrice Group create elevated shopping experiences for customers, smarter tools for frontline workers, and a more efficient retail ecosystem for all of Singapore,” he added.
FPG’s supermarket at Punggol Digital District serves as the testbed for retail technology pilots run through the SOT programme.
Sarah Jane Vasquez, branch manager at Punggol Digital District said that her role has evolved a lot since the introduction of the SOT programme.
“New digital tools like Grocer Genie help me automate manual work like eyeballing when shelves need to be restocked and even staff rostering,” said Vasquez. “This frees up time for me to lead and coach my team. Ultimately, this initiative has empowered us to serve our customers faster, smarter, and better.”
Solutions including smart carts, digital price cards, ShopBeyond, and the Grocer Genie staff app were first piloted in the store in August 2025.
Following a rigorous evaluation of how much they improve customer value and operational efficiency, a curated mix of these solutions will be deployed across FairPrice outlets by end-2026, tailored to the specific needs of each store.
Also, FPG integrated MyInfo into the FPG App in May 2025 to make the application of its daily discount schemes even easier for eligible shoppers. By verifying their information on the FPG app once with MyInfo, eligible customers need only check out with the FPG App to have relevant discounts applied automatically to their purchases.
Since this implementation, close to 900,000 Link members have updated their FPG app profiles via MyInfo, and now enjoy the seamless application of discounts when making payment.
