FairPrice Group (FPG) has unveiled its Store of Tomorrow (SOT) programme, a definitive roadmap to integrate the latest technologies into new and existing store and omni-channel features that will redefine customer experiences at FairPrice supermarkets.
These technologies include generative artificial intelligence, advanced data analytics and automation, to biometric recognition.
The SOT Programme will first be implemented in FPG’s Punggol Digital District FairPrice Finest outlet, set to open in the third quarter of this year.
Vipul Chawla, FPG’s CEO, said they aim to trial more than 20 new digital solutions a year for the next three years. The intention is for customers in Singapore to benefit from hyperpersonalised deals catered to their tastes, budget and purchasing habits.
“The last few years of global disruption have shown that the only certainty in retail is how quickly consumer needs, tastes, and preferences evolve. Through our Store of Tomorrow programme, we want to re-imagine how innovation and technologies like generative AI and data analytics can make things easier on the wallet and experience for both physical and digital retail formats,” said Vipul.
Currently piloted in FairPrice Finest Sengkang Grand Mall, FPG’s Smart Carts have built-in displays that can support customers with in-store navigation, highlight promotions for nearby products as customers browse the aisles, and provide product recommendations based on their shopping needs. The Smart Carts also feature scanners that customers can use to scan and pay for products as they go.
Another solution is Vision AI, which leverages existing in-store CCTV infrastructure and advanced video analytics to provide real-time updates to staff on where support or intervention is required.
There is also Grocer Genie is an AI-enabled one-stop staff portal for all store operations, accessible through multiple channels — including iOS, Android, and a web app. Grocer Genie features intelligent task management, supporting frontline workers with task assignment and providing teams with data and analysis on key store performance metrics such as sales, inventory, and customer satisfaction.
Further, FPG is currently working on the implementation of biometric payment in stores to offer greater convenience and flexibility of payment to customers. By scanning and registering their palm prints to mobile numbers and FPG App accounts, customers will eventually be able to make payment and earn linkpoints simply by scanning their palms at checkout counters.
In addition to this, FPG is also working on integrating the FPG App with MyInfo data. It is encouraging all customers to update their MyInfo status by September so that deals can be hyperpersonalised.
If pilots are successful, FPG will fully roll out digital price cards across its 164 supermarket touchpoints in the next 36 months. By completely digitalising shelf or larger promotion labels, FPG aims to significantly free up staff time spent on printing or changing physical labels.
