ERA signs up with Gnowbe on microlearning for agents

ERA Realty Network (ERA) has launched a partnership in Singapore with mobile-first microlearning platform Gnowbe to empower trusted real estate professionals to learn-as-they-earn.

This mobile-learning platform would allow more than 7,000 real estate trusted professionals to access ERA’s learning content and sales enablement information on-demand in a mobile-first environment.

The digital learning content will include real estate salesperson courses, technical and soft skill training, as well as briefings on project launches.

A total of nine modules will cover a range of topics such as asset progression tools for real estate investments, ethics and issues faced by real estate salespersons, sales kits for use in marketing new projects and personal branding, etc.  This library will continue to expand with new skills to enrich and equip real estate professionals.

“We are seeing a new approach to the learning of specialised real estate training in this competitive real estate industry driven by tech — one that is bite-sized, collaborative and turns real estate salespersons into the industry’s trusted professionals,” said Jack Chua, CEO of ERA Realty Network.

“The prudent timing in the release of this mobile microlearning platform as opposed to large group training is also fitting, minimising the risk of further transmission of the COVID-19 virus in the community,” said Chua.

Gnowbe’s platform gives real estate salespersons full control of their self-paced learning journey and mimics interactive features from social networking platforms like Facebook and Instagram.

Real estate salespersons will be empowered to connect and share their key learnings, best practices and reflections through the online community. This unique approach to learning facilitates a “learn-by-doing” culture, where anyone can teach or learn.

The platform has the ability to track key performance indicators and gain insights on each salesperson before and after the training. These granular data will then be used to chart future training programs to help salespersons succeed even more in the workplace.