Domino’s modernises, expands with Azure

Domino’s Pizza Enterprises has signed a three-year strategic technology and services agreement with Microsoft to use Azure in helping accelerate the company’s modernisation and expansion plans.

Despite the constraints of the global pandemic Domino’s continues to grow rapidly. This financial year it expects to open a further 500 stores.

Its latest wave of digital modernisation sees Domino’s transitioning workloads and data collections from on-premise servers, and optimising its ordering and fulfilment systems, which will in turn enhance the customer experience and build loyalty.

Michael Gillespie, chief digital and experience officer at Domino’s said that by using Azure, there is an opportunity to accelerate the pace at which they  can deliver new services and products, and streamline operations for themselves and their franchisees.

“We have a clear roadmap of the innovation opportunities that will keep Domino’s at the forefront of this industry,” said Gillespie. “Microsoft Azure provides the high performance, resilient and trusted digital foundations for that and opens the door to a whole ecosystem of Azure tools, skills and services that we will be able to leverage.”

Domino’s plans to use data-driven analysis to prioritise new store development; invest in customers’ digital ordering experience, particularly a new web and mobile platform that will be rolled out this financial year; and analyse store metrics to improve unit economics.

Domino’s international growth plans, particularly in Japan and Europe, are also supported by Azure which promises scalability and geographic reach.

”I’m absolutely delighted that Domino’s, which is a leading Australian retail company and innovator, has embraced the power and potential of Microsoft Azure as the digital platform for the future,” said Steven Worrall, managing director of Microsoft Australia.

Microsoft is currently working with Domino’s on the design of a new store, using technology and data-driven insights to optimise layout and processes. The idea is to optimise the physical store layout for the pizza making and delivery process using digital twin technology and testing the results virtually before commencing the fit-out.