Dada Group and Charoen Pokphand (CP) Group’s retail business division have partnered to provide omni-channel on-demand delivery services for CP Group’s CP Lotus supermarket chain and CP Fresh Mart community-based supermarket in China.
Dada Now, Dada’s on-demand delivery platform, launched a customized service program “Dedicated Delivery” for chain merchants. This program provides a “stationed + crowdsourcing” delivery model and services.
Through the cooperation, the service will be adopted in CP Lotus and CP Fresh Mart’s stores, covering Beijing, Zhengzhou and Chongqing in the first round.
CP Lotus and CP Fresh Mart stores started to launch on JDDJ (JD Daojia), the on-demand retail platform of Dada Group, in 2016 and 2017 respectively. Also, Dada Now has provided on-demand delivery and online order fulfillment services.
Under the latest cooperation, besides orders from JDDJ, Dada Now will fulfill online orders from WeChat mini program and third-party grocery platform. The cooperation will further expand to more categories and businesses, and improve order fulfillment efficiency in more regions throughout China.
According to JDDJ data, CP Lotus’ sales on JDDJ increased by over 1.5 times year-on-year in the first half of 2021. The average delivery time for CP Lotus and Fresh Mart’s online orders on JDDJ was about 40 minutes.
Liu Liu, president of the retail business department at CP Group, said they will leverage strengths in the “from the farm to the table” across its full industry chain, community business and services. They will also partner with Dada Group to offer better online and offline consumption services, facilitate the development of online-to-offline business, and provide solutions for diversified shopping scenarios.
Mingyang Zhu, head of key account business at Dada Now, said that Dada Now will help CP Group in establishing the community retail experience system with high delivery efficiency and lower costs, by leveraging innovations in delivery models and technologies.