D-EDGE firms up Japan presence thru deal with Kintetsu group

Kintetsu Miyako Hotels International in Japan has signed an agreement with cloud-based e-commerce solutions provider D-EDGE Hospitality Solutions to achieve its strategic plans to drive direct revenue.

D-EDGE Hospitality Solutions was selected to provide a complete suite of technology infrastructure platforms to assist the hotel with traffic generation, website efficiency and conversion — the three fundamental pillars that drive business and generate higher-margin revenue.

Under the agreement, they will use digital marketing/traffic acquisition programmes that are designed to bring the inbound travellers, along with responsive website development in different languages to maximise the click-through ratio to the Booking Engine.

The Booking Engine features 36 languages and multi-currency, that “converts lookers into bookers” with connectivity to the payment gateway to complete the transaction.

“We believe that our partnership with D-EDGE will advance the (Kintetsu) Group’s outreach capabilities and also drive powerful next-generation customer loyalty,” said Kazuya Morimoto of Sales Market Department, Kintetsu Miyako Hotels International.

“D-EDGE is significantly expanding and strengthening its existing strategic relationship and presence in Japan,” said Pierre-Charles Grob, CEO for the D-EDGE Hospitality Solutions. “This opportunity with Kintetsu Miyako Hotels International will elevate and reinforce its credibility and foothold within the hospitality industry in Japan.”