Criteo switches on 3rd green data centre in Japan

Criteo has unveiled its newest data centre in Tokyo at Koto-ku ward, which is intended to enhance ads delivery and performance for their clients and partners in North Asia including Japan and Korea. 

“We’re thrilled to launch our eighth global data centre and third one in Japan, which is our largest market outside the US,” said Megan Clarken, CEO at Criteo. “We continue to diversify our solutions and invest in upgrading our infrastructure and R&D to provide better service and performance to our clients.”

After migration, the new data centre will be Criteo’s largest in Asia Pacific, with the other in Hong Kong focusing on helping South APAC clients. The new data centre in Japan will enable advertisers to secure premium ad spaces immediately with more efficient and faster access to publishers’ ad inventories. 

Also, the data centre was built to allow for high performance with the latest technologies while being sustainable, running on less power and less CO2 emission. Currently, 84% of consumption energy from Criteo’s data centres are compensated by renewable energy production sources through REC or Renewable Energy Certificates. 

This is a 9% increase compared to 2018 at 75%.  Criteo has set a goal of using renewable energy to run its data centre at 100% capacity in the near future.

Further, the new facility was built on-premise and runs at its core a 400G IP fabric. All servers will be connected using 25Gbps interfaces, allowing faster data access with shorter computing time. 

The new servers boast two to three times faster and better performance, with one server operating on the equivalent of up to four older servers while offering an optimised QPS per watt ratio. This allows for cost savings due to the need to purchase fewer servers. The new data centre uses the latest technology with an improved density per rack and has 400 square meters of server space.

Criteo CTO Diarmuid Gill said their data centres around the world can support up to 2.8 trillion bid requests per week, evaluate over 64 million campaigns per second and accumulate 700 TB data per day.