Cricket Australia (CA) have entered into a multi-year partnership with HCL Technologies, with HCL being chosen as CA’s digital technology partner.
HCL will implement its Scale Digital methodology help the Australian cricket’s governing body provide an elevated and immersive digital experience to cricket fans, players, partners, employees, and volunteers across the country and around the world, through CA’s digital offerings.
Cricket Australia selected HCL following an extensive search for a trusted digital partner that has proven credentials in enabling digital transformation journey for leading global businesses, enhancing ecosystem orchestration, improving business agility and delivering unique experiences to all users and stakeholders.
Cricket Australia CEO Kevin Roberts said the sport is rapidly evolving there and overseas, and part of that evolution involves advancements in technology and the digital landscape.
“Cricket Australia is connecting with fans and participants through our digital platforms every minute of the day, through the stories and live match data on cricket.com.au right through to participants and community volunteers using our MyCricket platform,” Roberts said.
“The usage of these platforms continues to grow significantly, so partnering with a leading global technology provider to harness this growth and help us take advantage of our leading position is a natural next step,” he added.
HCL will engineer a digital core ecosystem for Cricket Australia through a composable platform that will be modular, auto-scalable, data driven and experience-centric, integrating multiple industry standard products and services to enhance the experience for fans and participants.
Also, HCL will manage and elevate CA’s suite of digital products that lead the way in Australia for digital consumption, including properties such as the Cricket Australia Live App, cricket.com.au, bigbash.com.au and community cricket applications such as MyCricket and community.cricket.com.au.
The cricket-following community is substantial in Australia, with more than 2 million fans attending cricket matches during the 2018/19 season.
Digitally, CA has an online audience exceeding 20 million globally per year, achieving a record unique Australian audience of 2.87 million in January 2019 alone.