CP Axtra is leveraging Tencent Cloud’s cloud-based infrastructure and AI-driven solutions in bolstering digital capabilities in order to enhance customer experience and operational efficiency, as well as improve its business outcomes.
Thailand-based CP Axtra is an operator of Asia’s leading B2B and B2C retailers, Makro and Lotus’s, with operations across 10 countries. It manages over 2,600 offline stores in Thailand and Asia, with a strong online presence.
To enhance its service offerings, CP Axtra has entered a strategic partnership with Tencent Cloud, aiming to accelerate digital transformation and adopt AI technologies across the company.
This collaboration leverages Tencent Cloud’s profound expertise in industry-specific solutions, coupled with comprehensive support from its team of industry experts to drive CP AXTRA’s digital journey.
The partnership encompasses Tencent Cloud’s Infrastructure-as-a-Service (IaaS) and artificial intelligence solutions to enhance CP Axtra’s efficiency across various business aspects, including assortment range optimisation, demand forecasting, pricing and promotions analysis, with the aim to elevate customer experience.
“This partnership underscores our commitment to using top-tier technology to enhance our customer experience, competitive edge and operational capabilities, reinforcing our retail leadership in the region,” said Tarin Thaniyavarn, group chief technology and data officer and chief e-commerce officer at CP Axtra.
Also, CP Axtra and Tencent Cloud are also exploring opportunities to leverage AI solutions and machine learning tools for sales forecasting and warehouse management.
“We look forward to helping CP Axtra boost its digitalisation and AI efforts through our highly reliable and high-quality solutions, products and services with the goal of bolstering the retail leader’s business outcomes,” said Poshu Yeung, SVP of Tencent Cloud International.