Contentsquare raises US$600 million for expansion efforts

Digital experience analytics firm Contentsquare has closed a US$600 million growth investment round, including $400 million in Series F equity and $200 million in debt financing.

Bringing total funding for Contentsquare to $1.4 billion, the Series F investment is led by Sixth Street Growth, which joins new and existing investors Bpifrance, Canaan, Eurazeo, Highland Europe, KKR, LionTree, SoftBank Vision Fund 2, and funds and accounts managed by BlackRock. Many of Contentsquare’s other investors also participated in the round. 

The debt facility includes contributions from BNP Paribas, Crédit Agricole Corporate & Investment Bank, Goldman Sachs, JP Morgan, and Société Générale. 

Since raising its Series E of $500 million in May 2021, the company’s valuation has doubled to $5.6 billion.

Contentsquare will use the capital to scale investments in innovation, both organically and through M&A, support long-term growth in key markets, expand to new territories and deliver greater impact in areas where it can really make a difference, including digital accessibility, privacy and sustainability.

Contentsquare’s AI-powered engine analyses trillions of digital customer interactions to surface critical insights that provide businesses of all sizes and across all industries the power to create more human digital experiences, and drive greater business growth.

“This new round of investment is a testament to the boundless ambition of our team, who is laser focused on helping businesses of all sizes deliver more human digital experiences — experiences that are seamless, frictionless, rewarding and inspiring,” said Jonathan Cherki, CEO and founder of Contentsquare.

Bo Stanley, partner and co-head of Sixth Street Growth, said Contentsquare is uniquely positioned within the growing customer experience sector as it continues to provide customers with more advanced tools to scale their businesses and create deeper brand connections.

Sixth Street Managing Director Benjamin Johnston will be joining Contentsquare’s board of directors. LionTree Advisors served as a financial advisor to Sixth Street.