Contentsquare raises $500 million, partly for expansion in Asia

Digital experience analytics firm Contentsquare has completed a US$500-million, fifth-round funding led by SoftBank Vision Fund 2, which joins existing investors Eurazeo, Bpifrance, KKR, Canaan, Highland Europe, and funds and accounts managed by BlackRock.

Also, Paris-based Contentsquare will take advantage of SoftBank’s depth of expertise in scaling companies and network in Asia. Michel Combes, president of SoftBank Group International, will join Contentsquare’s board of directors.

Contentsquare will use the capital to further develop its platform and advance AI innovation. It will also support Contentsquare’s rapid growth and geographic expansion, M&A activities, and go-to-market strategy.

The Contentsquare platform analyzes customer behavior through trillions of anonymous web, mobile and app interactions, and transforms this knowledge into intelligent recommendations that increase user conversion, revenue, engagement and growth. 

Leading brands such as BMW, Gucci, Ikea, Microsoft, Rakuten, Sephora, The NorthFace, Verizon and many others leverage Contentsquare’s data and insights to transform the digital experience they deliver to customers. The platform operates with full respect to all applicable data privacy laws such as EU GDPR and California CCPA.

This latest funding round comes a year after a $190-million fourth round, bringing the total to $810 million and valuing Contentsquare at $2.8 Billion. 

“Our growth has been accelerated by the world’s shift towards digital, and our technology answers many of the digital transformation challenges brands face today,” said Jonathan Cherki, CEO and founder of Contentsquare.

Yanni Pipilis, managing partner for SoftBank Investment Advisers, said that by democratizing access to actionable customer insights, Contentsquare empowers businesses in every sector to build better digital experiences for everyone.