Citibank app streamlines mobile account opening service

Citibank has launched its one-stop Mobile Account Opening Service, which allows new clients to open bank accounts (Citibanking, Citi Priority or Citigold Account) and investment accounts in one go through Citi Mobile App at anytime and anywhere.

The account application can be completed in a minimum of 10 minutes, while three additional business days are required for investment accounts upon completion of address verification.

Once the application is completed and approved, the new bank account can be used immediately on the same day. Clients no longer have to visit any branch throughout the entire account opening process.

Successful applicants will receive notifications by both email and SMS, after which they can login to use the accounts via online banking or Citi Mobile App. There is no limitation on where to transfer the initial fund, no matter same-name account or from someone else.

“Technology and digitisation are transforming the way in which we interact with our clients,” said Josephine Lee, head of retail bank at Citibank. “Consumer preferences are evolving and we realise that most of the banking transactions are made through digital and mobile channels now.”

Lee said it is critical for Citibank not only to engage and to serve our clients digitally, but also to invest in technology to acquire clients more efficiently in a way that is tailored to their preferred digital lifestyle.

“With the launch of a mobile account opening service, we are able to connect with our clients remotely throughout the whole banking journey, with the added benefit of simplicity and speed,” she added

Up to December 31, clients who open both a bank account and a Hong Kong Securities Account via mobile can earn a cash rebate of up to HKD5,000, and enjoy a 3% per annum bonus HKD savings rate for two months. Clients can also enjoy fee waiver for Hong Kong Securities Account.