Citi Plus debuts to give digital natives a boost

Citibank has launched Citi Plus, a digital value offering promising financial education and a novel banking experience to level-up digital natives through mobile banking. 

Through Citi Plus, clients can obtain personalised wealth management information and knowledge kits to accumulate their wealth and earn more through accomplishing tasks.

“Citi Plus is our latest initiative to bring digital natives a banking experience they admire,” said Lawrence Lam, consumer business manager of Citibank Hong Kong. 

“Millennials were invited to participate in research and the co-creation process, through which we could better address target clients’ pain points, and help them grow their wealth via the new service,” said Lam.

Citi Plus offers a range of investment products to clients including stocks, money market funds as well as an array of mutual funds primarily from Aberdeen Standard Investments, Allianz Global Investors and Franklin Templeton.

One of the key features of Citi Plus is a series of financial wellness modules specially designed to educate clients and guide their thinking when it comes to making decisions about managing money, building wealth and achieving financial goals. 

These engaging modules enhance wealth inclusion, allow clients to build healthy financial habits and achieve targets responsibly.

Wealth Smart is a financial literacy guide covering a series of easy-to-follow courses and quizzes, with bite-sized content that helps clients level-up and approach investments with greater confidence. Clients can learn at their own pace, whilst keeping themselves abreast of the times and acquiring financial knowledge.

Also, Wealth Digest is a personalised series of news, articles and insights on wealth which are updated continually to help clients make informed investment decisions.

Money Goal is a personal goal tracking tool that helps clients define financial objectives and track their progress towards these targets.

Alongside this step-by-step guidance providing clients with financial knowledge and resources, Citi Plus also offers innovative features that engage clients and help them level-up. 

These include City Interest Booster, Flexi Wealth investment platform, Debit as well as Credit Mastercard, and City Mobile App.