Citi Hong Kong, HKTVmall launch co-branded credit card

Citi Hong Kong is extending its partnership with online shopping platform HKTVmall to launch the Citi HKTVmall Credit Card. 

Leveraging the latest API (Application Programming Interface) technology, the new credit card enables customers to apply, be approved and spend instantly at a single platform, without providing any supporting documents.

Selected HKTVmall customers can apply for the Citi HKTVmall Credit Card at HKTVmall app. They only need to fill in basic information , without providing any supporting documents immediately, to receive instant approval on credit limit and to enjoy shopping privileges.

Every Thursday, cardholders of the Citi HKTVmall Credit Card can enjoy 5% discount off any online purchases of HK$500 or above made at HKTVmall. Every Monday, they will also be rewarded with five times Citi Points whenever they spend at other merchants, bringing them online shopping fun and privileges.

“The launch of Citi HKTVmall Credit Card allows HKTVmall customers to complete everything from card application to reward points conversion in a few steps, and to make purchases in the comfort of their own home,” said Lawrence Li, head of cards and unsecured lending at Citibank Hong Kong.

Ricky Wong, CEO of HKTV said that with the changes in the social environment and technological advancement, Hong Kong consumers are now shifting their consumption habits to online shopping.

“While it is all about total customer experience for online shopping, every single detail in marketing and promotion, payment and delivery that counts,” said Wong. “Citi HKTVmall credit card allows customers to purchase and at the same time to apply credit card to enjoy discount offers through API technology.”