Chelsea Football Club has teamed up with Twilio to enhance Chelsea’s fan engagement in the stadium and through digital experiences using the Twilio Segment customer data platform (CDP).
By leveraging Twilio Segment, the club expects to gain deeper insights into its 615 million-strong global fan base, creating a comprehensive view of each fan’s interaction with Chelsea.
This data will enable highly personalized experiences. For example, in time, Chelsea will be able to reward fans for their engagement by offering promotions when they enter the stadium, personalizing the content they see with their favourite Chelsea player, and highlighting the areas of the stadium best for half-time refreshments.
These enhancements will help fans feel more connected to the club, fostering stronger relationships and proving invaluable as the organisation expands internationally.
As the club continues to grow and also strengthen the women’s game, its partnership with Twilio will play a key role in this mission. The collaboration is expected to enhance fans’ connection through personalised updates about matches and ticket availability while tailoring web and app experiences to better serve their supporters.
“This exciting new partnership will empower Chelsea Football Club to connect with their fans, enabling powerful, personalized engagement both home and away,” said Peter Bell, VP of marketing in EMEA at Twilio.
Phil Lynch, chief digital officer of Chelsea Football Club said that for many fans, regardless of their geographical location, digital connectivity is what brings them closer to the club, the players, and the history.
“Twilio’s leading work in customer engagement will help enrich these fan experiences and offer an increased level of personalization and connection to the club for our global fan base,” said Lynch.
