Châteraisé Singapore, the Singapore operating arm of Japanese confectionery company Châteraisé, will adopt Adyenʼs payment platform across its operations in Singapore.
Franchise owners will be able to use the platform from the point of store opening, reducing operational complexity while supporting improvements in customer service.
Châteraisé operates 895 specialty confectionery stores in Japan and 163 stores across seven overseas markets. In Singapore, the company currently runs 37 stores, of which 34 are franchise-operated.
Prior to adopting Adyenʼs platform, each franchise owner had separate contracts with local financial institutions and payment service providers. Due to these individual arrangements, the payment methods available to customers were not standardized across franchise locations.
The fragmented setup also made it difficult to maintain consistent terminal and software standards throughout the store network.
“By adopting Adyenʼs solution, we have established a foundation for a standardized payment environment across all stores in Singapore while enabling the strategic use of purchase data,ˮ said Masayuki Matsuoka, director of Châteraisé Singapore.
“As our business operates under a franchise model, Adyenʼs platform removes the need for each franchisee to enter into separate contracts with financial institutions and other providers, while supporting secure and flexible payment methods,” said Matsuoka. “This improves both operational efficiency and service quality across our stores.ˮ
Adam Brownstein, Adyenʼs country manager for Japan, said that for a company achieving global growth through a franchise model, simplifying payment complexities is key to further expansion.
“With Adyen, Châteraisé can centrally monitor and manage payment data from all locations, significantly reducing the burden of reconciliation operations,ˮ said Brownstein.
Châteraisé Singapore first implemented Adyenʼs solution at an autonomous store at Nanyang Technological University. Following a successful rollout, the partnership is now expanding across all stores in Singapore.
With one API integration to Adyen, franchisees can use a unified payment platform from day one, removing the need for individual contracts with financial institutions and providers.
Implementation time has been reduced from 10 days to three days, while Adyenʼs Terminal Fleet Manager allows Châteraisé headquarters to centrally manage updates and ensure all terminals remain secure.
Standardizing payments across stores will deliver a more consistent and seamless customer experience, while enabling the business to analyze and adapt to local payment preferences.
Adyenʼs platform will also bring together data from in-store and telephone orders, unlocking a unified view of customer behavior. All stores will offer more meaningful interactions based on the customerʼs transaction history, such as asking if they enjoyed a particular past purchase.
By harnessing Adyenʼs platform, Châteraisé will transform payments from an administrative transaction into an opportunity for meaningful customer engagement, enhancing the value of the Châteraisé experience.
