Home Digital Transformation Customer Experience Castlery brings in Kinaxis, mSE Solutions to boost supply chain

Castlery brings in Kinaxis, mSE Solutions to boost supply chain

Castlery, a digital-first furniture lifestyle brand, chose Kinaxis along with mSE Solutions to deliver an integrated, scalable and trusted end-to-end supply chain solution.

Founded in Singapore in 2013, Castlery is dedicated to delivering beautiful furniture pieces to over 100 metropolitan areas across the United States, Australia and Singapore. 

Focused on customers, Castlery intends to transform their customer experience by combining Kinaxis’ concurrent planning solution with mSE Solution’s consultative vision, analysis, and delivery capabilities.

By bringing together the strengths of their expert teams, including the RapidResponse platform, mSE Solutions and Kinaxis will directly support Castlery’s growth mindset and commitment to an ideal customer experience by eliminating disparate systems, mitigating business risks, and creating a supply chain focused on better serving its client base.

“The ability to manage supply chain information centrally and make global optimal decisions will allow Castlery to scale the business by greatly improving customer experience,” said Shimin Gu, Head of Supply Chain Strategy & Intelligence at Castlery. 

“Planning confidently throughout our supply chain with updated data, while remaining agile, improving processes, and reducing controllable costs is important to us as a company and to our valued partners,” said Gu. “The Kinaxis RapidResponse platform, along with mSE, aligns with our business needs.”

Richard Lord, VP Sales APJ of Kinaxis, said that to ensure customers receive their products in a timely manner requires end-to-end transparency across the global supply chain, and a high level of planning speed and accuracy in the midst of more disruptions than ever.