Carousell harnesses Laku6’s AI-first tech to boost electronics recommerce

Carousell Group has integrated the team and proprietary AI-first diagnostic technology of recently acquired Indonesia-based platform Laku6 with its own system to launch new features to make selling and buying secondhand electronics more trusted and convenient.

Laku6’s dedicated Diagnostic Centre for the Singapore market, as well as their Singapore team, are now housed in the same space as Carousell’s Singapore office and regional headquarters to centralise operations and facilitate collaboration. 

Additionally, both the group and Laku6’s tech teams have been working closely to continually enhance the recommerce experience for our customers across the Carousell’s platforms.

“There is huge potential for electronics recommerce in Greater Southeast Asia, which is slated to grow over two and a half times to US$18.6 billion by 2026, and Carousell Group is well placed to cement our leadership,” said Quek Siu Rui, group CEO and co-founder of Carousell Group.

“Together with Temasek unit Heliconia Capital, we had made one of the largest capital investments in the region for electronics recommerce, by earmarking US$25 million for the expansion of electronics recommerce,” said Quek.

One of the new features from the Laku6 integration is the launch of end-to-end service “Sell to Carousell” in Singapore, where users have an advanced option to sell their mobile phones directly to Carousell in under 24 hours from the comfort of their homes or by dropping-off their phones at any iStudio outlet. 

The exclusive partnership with iStudio, the largest Apple Premium Reseller in Singapore, provides Carousell access to over 20 drop-off points across the island, significantly optimising logistics, and in return, provides iStudio with new selling opportunities.

With Sell to Carousell, users fill in a short form about their phone condition on the app or website to get an estimated quote generated by the Group’s smart pricing algorithm. They can choose if they want to have a Carousell agent visit their home for device inspection and instant payout or visit a physical store themselves to complete the process.

“We will soon launch similar products in Vietnam and Malaysia, where we have a leadership position in classifieds through our brands Cho Tot and respectively, and continue to make the recommerce market more accessible in the region,” said Quek.

Additionally, Carousell plans to provide an advanced option to buy certified mobile phones that come with warranty for users who want to buy secondhand phones with the peace of mind and convenience of buying a new phone,” he added. “These will give our users more choice and flexibility on how they wish to shop secondhand.”