Visual communication platform Canva is leveraging Snowflake to enhance both the user experience for its global community and drive significant growth in its B2B segment as it expands its relevance and impact across the enterprise.
With Snowflake’s platform, Canva is accelerating the delivery of new features, optimising its marketing and sales operations, and personalising the design journey as it continues to scale globally, reaching new audiences and entering new markets.
From its transformation from a startup to a global visual communications powerhouse with over 230 million monthly active users, Canva’s enterprise customer base now includes some of the world’s largest organisations.
“As our user base expanded, so did the complexity and volume of data,” said Moe Kiss, director of data science at Canva.
“Snowflake has scaled with us throughout our hypergrowth, helping us make sense of increasing data volumes while keeping our systems efficient,” said Kiss. “Having a reliable data foundation has been crucial for us to understand the needs of our users and to make informed product decisions as we continue to innovate across our visual communication platform.”
With Snowflake, Canva is powering enterprise expansion, accelerating roadmap delivery, driving personalised experiences, optimising marketing ROI, and enhancing customer segmentation with AI.
Canva is currently testing Snowflake’s Cortex Analyst among other new capabilities to further enhance their data infrastructure. These advanced Snowflake technologies are expected to give Canva even greater ability to derive insights from their vast data troves and apply them to accelerate product development and enhance customer experience.
Looking ahead, the companies are exploring opportunities to further deepen their technical integration, enabling users to more seamlessly transform Snowflake data into compelling visual stories within Canva.
