Brevo, a European leader in customer engagement software, has closed its latest 500 million EUR financing round, officially becoming a unicorn.
General Atlantic and Oakley Capital are joining Brevo’s shareholders. Bpifrance and Bridgepoint remain minority investors, with the latter reinvesting via Bridgepoint Development Capital V. Partech, an investor since 2017, is fully exiting its stake.
Following this transaction, Brevo’s management and employees have become the company’s largest shareholder. The new funding will support continued large-scale investments in AI, accelerated growth in the United States, and an intensified M&A strategy.
Brevo operates in 180 countries, including France, Germany and US, the three of which account for 65% of total revenues.
Originally focused on email marketing, the company has significantly expanded its offering over the years, becoming one of the most comprehensive, intuitive, and efficient customer platforms on the market.
It integrates marketing automation, CRM, customer data platforms, SMS, WhatsApp, push notifications, all the way to social CRM. Brevo continuously develops and deploys new features, enabling more than 600,000 clients to benefit from the full range of today’s most in-demand consumer engagement tools.
Historically, over 50% of Brevo’s workforce and talent have been dedicated to product development and R&D. This long-standing focus on research and innovation will now be amplified to leverage the rapid pace of technological progress, ensuring Brevo continues to deliver the best possible experience to its customers.
Announced last February with a 50 million EUR investment over the next five years, the Brevo AI Lab has already given rise to new features such as marketing, sales and conversations agents and the MCP (model complex protocol) connector, which links Brevo’s Customer Platform to AI assistants and applications such as Claude, ChatGPT or Mistral’s Le Chat.
At the same time, Brevo is seeing exceptional traction on its Sales CRM, which helps sales teams better track opportunities and automate lead conversion. This momentum is driving the company to further accelerate investment in this strategic product, which has become a key driver of its growth.
This new funding round will enable Brevo to accelerate its external growth strategy. With 11 acquisitions since its creation, Brevo leverages M&A with two clear objectives: integrating new, differentiating technologies into its platform, and expanding market share in key geographies.
“I’m very pleased to welcome Oakley Capital and General Atlantic, two global investment firms that share our vision and high standards,” said Armand Thiberge, founder and CEO of Brevo. “Our ambition remains unchanged: to build a global European CRM leader capable of competing with US players through product excellence.”
“This new phase will allow us to further accelerate our product roadmap, notably by leveraging AI, and to strengthen our operational excellence,” said Thiberge.
