Boomi shores up fund raising for Oz cancer charity amid pandemic

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The Cancer Council NSW in Australia has leveraged the Boomi integration platform to connect core operational systems, delivering the real-time data visibility the not-for-profit (NFP) needed to establish a single view of its constituents. 

The project also helped automate a multitude of previously manual processes, with the productivity returns allowing Cancer Council to reinvest supporter dollars where they are needed most amid its pandemic response. 

Cancer Council provides services that improve the quality of life of those affected, combined with research that aims to lessen the risk of cancer and increase survival. 

“By leveraging the Boomi platform to integrate our business-critical applications, we have not just removed barriers between our teams, but established a foundation through which we can use real-time data to better understand our constituents, comprising supporters, volunteers, and clients,” said Frances Waterford, CIO at Cancer Council NSW. 

“This level of intelligence has shaped informed decision-making as we continue to transform our services for those stakeholders,” said Waterford. 

Cancer Council used Boomi’s cloud-based iPaaS to link Dynamics CRM with peer-to-peer donation platform Funraisin, fundraising tool Evergiving, project management platform JIRA, and billing software Zuora.

Since successfully completing the integration, Cancer Council has eliminated duplicate data and automated user experience. Employees are now spending less time on routine tasks, achieving new levels of efficiency. 

“Formerly, donor support employees would have to go through three different systems to obtain and record data when constituents requested a change. Inaccurate information made servicing our community slower,” said Waterford.

“Now our supporter experience unit can better focus on the constituent experience by using a single sign-on digital form, integrated and developed using Boomi,” she said.  

Once face-to-face interactions became limited almost overnight, along with broader challenges like an increasingly-cashless society, Cancer Council was at risk of losing one of its main revenue sources. 

Around 60% of charity fundraisers have gone virtual in the last year, with 47% choosing to invest in digital donation outlets. 

Cancer Council’s integration transformation went live one month after the local COVID19 outbreak, with parts of the implementation completed remotely once employees needed to work from home.