Bluebird bolsters cybersecurity with BlackBerry, Telkomsel

Bluebird Group in Indonesia is deploying BlackBerry’s AI-enabled cybersecurity software and managed XDR service (Extended Detection and Response), strengthening the company’s security posture throughout the transportation supply chain as it pivots to digital. 

With support from Telkomsel, Bluebird deployed BlackBerry Protect, BlackBerry Optics and BlackBerry Guard, delivering always-on cybersecurity expertise, powered by Cylance AI, for continuous protection, detection, and response. 

With over 23,000 taxis, plus containers, logistics and heavy equipment, Bluebird has a complex vendor and partner ecosystem, including payment gateways, apps and APIs. 

The company put security at the centre of its digital strategy, seeking round-the-clock support for a highly mobile, fast-growth business that needed to secure data. 

“Bluebird has always put safety and security at the heart of our business, from our consumer experience through to our IT ecosystem,” said Muhammad Suhada, VP for IT at Bluebird. “Together with support from Telkomsel, BlackBerry offered everything we were looking for — smart, AI-based machine learning and a fully dedicated external security team, allowing us to optimise our resources to improve and streamline user experience.” 

BlackBerry Protect for end-point protection (EPP) and BlackBerry Optics for end-point detection and response (EDR) are automated, prevention-first solutions that use AI and machine learning to defend against malware infection and potential data breaches. 

For example, a recent breach attempt against an Indonesian company was foiled when the Cylance AI engine detected and eliminated a crypto-jacking malware. 

BlackBerry Guard is a 24×7 managed XDR service that offers companies access to trained threat prevention experts on a subscription-based model. It enables lean in-house security teams to effectively hunt and prevent breaches quickly, saving time and resources, while avoiding challenges like alert fatigue. 

Graeme Pyper, director of Asia Pacific Channels at BlackBerry, affirmed their support for Bluebird’s efforts to help bolster cyber skills and enable an intelligent approach to security with BlackBerry’s seventh generation AI engine and managed XDR. 

“Thousands of companies like Bluebird Group form the backbone of Indonesia’s economy. As they become digital-first, they must also become cybersecurity-first.,” said Ceppy Djakaria, VP of corporate account management at Telkomsel. 

“However, often they don’t know where to start, how much it costs, and what skills and tools are required,” said Djakaria. “Together with BlackBerry, we are putting intelligent cyber technologies and skills in reach of any sized business to help protect, enable and defend against new threats.”