BigFundr, the first and only fintech lending platform in Singapore to focus exclusively on real estate-backed loans, and licensed by the Monetary Authority of Singapore (MAS), has enhanced its digital infrastructure and elevated customer experience using OutSystems.
Before this, BigFundr relied on a complex off-the-shelf CRM solution, hindering scalability and flexibility as the company struggled to keep up with the growing demands of its expanding subscriber base and increasing transaction volumes.
With OutSystems, BigFundr launched a Progressive Web Application (PWA), cutting development time by three months, ensuring faster go-to-market speed, and enabling greater flexibility and customisation to meet business requirements.
The mobile-optimised website has been instrumental in bolstering BigFundr’s mission of delivering accessible and secure investment returns to all investors, regardless of their investment experience.
Key features of the new website include an enhanced user interface and user experience, providing a smoother, more intuitive interaction; and an optimised deal/investment management interface for faster, seamless transactions.
“Our growth has accelerated significantly over the past years, with our subscriber base and transaction volume increasing daily,” said Kay Beng Quah, CEO at BigFundr. “As a result, the previous platform has reached its peak in terms of scalability.”
Quah said building BigFundr’s new platform on OutSystems provided them with a shorter go-to-market time and more flexibility, speed, and customisation in terms of how they put out a deal.
The adoption of OutSystems has significantly enhanced the development efficiency of BigFundr’s development and IT teams, while offering a more intuitive visual logic flow.
With OutSystems, BigFundr’s IT team is able to obtain live updates and metrics on the backend, ensuring continuous improvements that boost performance and responsiveness to user needs.
“Customer experience has always been a priority for organisations, especially today in our digital-first world where users expect smooth and effortless application experiences,” said Mark Weaser, VP of Asia Pacific at OutSystems.
“To support BigFundr in this area, our AI-powered low-code platform provides the necessary scalability and flexibility to meet evolving user demand,” said Weaser.
Looking ahead, BigFundr plans to continue using OutSystems to expand its roadmap of features and initiatives for the BigFundr website, including a new investor marketplace.
