Aston Martin F1 Team brings tech campus aboard ServiceNow platform 

Aston Martin Aramco Formula One Team (AMF1) has tapped ServiceNow as their official Intelligent Platform Partner to streamline the AMR Technology Campus onto the ServiceNow platform. 

Through the partnership, ServiceNow will now become the team’s intelligent platform for connecting its people, processes, data, and devices.

AMF1 Team builds, tests, and enhances its cars and race day logistics in the recently built AMR Technology Campus in Silverstone, United Kingdom. 

“By combining tools, services, and data on one single platform, (AMF1) can drive faster decision-making and greater efficiency,” said Paul Smith, chief commercial officer at ServiceNow. 

Jefferson Slack, managing director of commercial and marketing at AMF1, said there are a number of incredible opportunities to showcase the two global brands together as the partnership takes further shape into the 2024 F1 season.

ServiceNow is helping AMF1 digitalise and automate their operations on and off the racetrack through three areas.

First, automating AMF1’s IT and facilities requests to solve issues quickly and efficiently including health and safety incidents, equipment failures as well as self-service knowledge giving employees more time to focus on building the fastest and most technologically advanced F1 cars possible.

Second, streamlining employee experiences on a single, connected platform, helping AMF1 onboard new employees and providing self-service capabilities to make requests, access information, and ask questions across multiple departments and teams. 

Employees will also be able to access the platform via a mobile app so they can make requests and report incidents wherever they are working — from the middle of the pit garage or on the factory floor.

Third, enhancing AMF1’s reporting and dashboard capabilities through ServiceNow’s visual data insights that will help drive faster decision-making processes through identification of trends and prioritising support initiatives to maximise efficiencies in investment, helping ensure the team meets the sport’s regulatory requirements such as, accurate cost cap reporting.

“ServiceNow’s understanding and ability to refine processes and integrate systems across the whole business will give us an invaluable advantage as we work to refine our new Technology Campus into a race- and – ultimately – championship-winning operation,” said Clare Lansley, CIO at AMF1 Team.