AIA Vietnam and Tiki have entered into a 10-year partnership to form Vietnam’s first comprehensive exclusive teamup between a life insurer and a digital platform.
The initiative is touted as a new form of collaboration between insurers and e-commerce players that offers unique lifestyle propositions through an innovative, customer-centric distribution model.
When conditions for the partnership have been met, AIA Vietnam will become Tiki’s exclusive insurance partner, enabling Tiki’s millions of customers to gain access to highly relevant life and health insurance solutions via Tiki’s leading e-commerce platform.
AIA Vietnam and Tiki will also jointly explore collaboration opportunities to meet the diverse and increasing financial needs of Vietnamese people.
“For the first time, we will offer bite-size protection and lifestyle-related products on the Tiki platform,” said Wayne Besant, CEO of AIA Vietnam. “Through this digitally-driven partnership, we will offer products tailored to customers’ life stages – building on the proven track record we have created thanks to our strong Agency force and bancassurance partnerships.”
Tran Ngoc Thai Son, founder and CEO of Tiki, said the partnership with AIA enables the creation of personalised life and health insurance solutions for everyone, every need and every circumstance in a seamless, digital-first experience on Tiki’s platform.