AC Milan taps Pure Storage to boost fan and team performance

Pure Storage is modernising the IT infrastructure of AC Milan, one of the world’s leading and most historic football clubs. 

AC Milan recognised the potential of technology to help the club achieve two strategic goals – delivering the best fan experience possible through online content, and providing the team with data and AI to enhance club performance. 

At the center of AC Milan’s fan engagement is its Media House, through which video and social content is produced and delivered. It also supplies critical data to the club’s training center. 

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Total number of employees and output had risen at the Media House over a three-year period and as a result, unstructured data volumes had also dramatically increased. 

Siloed teams, together with a legacy data storage system that was incapable of operating efficiently, posed significant barriers to progress. 

By adopting the Pure Storage Platform, AC Milan gained an efficient and secure storage infrastructure that has underpinned its technology transformation initiative. 

Benefits include fast, reliable and low latency data storage; enhanced data security and ransomware protection; and a platform for cutting-edge AI innovation.

“Pure helped AC Milan modernise our Media House so that content can be delivered across multiple platforms in one tenth of the time that it used to take. The project has been a great success and has marked a new step in our ongoing evolution into a media company,” said Maurizio Bonomi, IT director at AC Milan.

Joao Silva, Pure Storage VP in EMEA and Latin America, said the club’s legacy storage couldn’t keep up with its modern, innovative data demands. 

“AC Milan’s Pure Storage platform meets their complex needs,” said Silva. “These are cutting-edge initiatives that showcase how the delivery of real time content and AI can benefit football clubs and the welfare of their players.”